Oh boy, cycling is not known for its sophistication, and press releases consisting of hot air wrapped in lycra are no exception. But even in this world, Lepert’s press release yesterday evening was at another level. Let’s analyze:
Leopard announces that RadioShack and Nissan are joining the Leopard-Trek World Tour Team as sponsors for the 2012 and 2013 seasons.
Congratulations, nice to see these two great companies will be sponsoring TWO Pro Cycling teams next year, because I seem to remember they also extended their contracts with the American Team Radioshack run by Johan Bruyneel. There’s no connection, is there? As you don’t mention any.
Leopard will continue to hold its existing UCI World Tour License. The team will be rebranded as RadioShack-Nissan-Trek Professional Cycling Team as of next year.
That’s some serious competition for “Serramenti PVC Diquigiovanni-Androni Giocattoli”. Too bad you didn’t go for the crowdsourced suggestions of “Leo Trekshack-san” or “Nishacktrek”.
Team Leopard owner Flavio Becca comments: “As we stated in January, 2011 would be our apprentice-year. We intend to improve upon our results. In modern cycling you cannot move forward without strong sponsors.
Why not? Aren’t you incredibly wealthy? Isn’t your arch nemesis BMC moving forward in “modern cycling” without any strong sponsors? Their sugar daddy just keeps on plowing in more money, why is that impossible in Luxembourg’s “modern cycling”?
Do you need support from Radioshack to get better car radios? You keep the same bike sponsor, so that can’t be it. And you’re changing from Mercedes-Benz to Nissan cars, is that a “move forward”?
It is in this respect that today is a further milestone in the development of this exciting young project, which has gained the trust of two well-established players in the world of professional cycling. I continue to believe in the bright future of our athletes and have high expectations for the performance of this team. This is a major strategic move for all partners involved.”
Are they really trusting your exciting young project, or are they trusting somebody else? Sorry, my mind is wandering again. Why is everybody thinking Bruyneel is involved, when it seems pretty clear from your press release that you just happen to have found the same sponsors he already had? Maybe the Shack and Nissan told Johan they had some extra money, and he gifted it to you because he loves your exciting young project?
The team will continue to call Luxembourg its home.
Why do you mention this? Who would even think you would consider moving just because you signed two sponsors? You should be careful with statements that make it appear more is going on, it may open up rumors about, say, Bruyneel being involved in the whole thing. And you don’t want that.
Time trial World Champion Fabian Cancellara as well as Tour de France runners-up Andy and Frank Schleck will continue to lead the team in its ambitious plans for the seasons 2012 and 2013. They will be joined by Tour of California Champion Chris Horner, two-time Tour de France runner-up Andreas Kloden, and National Champions Matthew Busche, Jani Brajkovic, Nelson Oliveira and Robert Wagner.
Hey, that’s a lot of riders from the OTHER Radioshack team who seem to be switching to your team. Is that how you repay Johan’s generosity in giving you this extra Radioshack and Nissan cash? You steal his riders?
The final line-up will be announced in due time.
It would be better to get the important stuff out of the way first. Such as: will your riders still wear scarves next year?
BTW, is this statement about the same thing?