about me

Cycling is fast enough to get through the forest,
yet slow enough to see the trees.

Co-founder of Cervélo, the most engineering-driven bike company in history. Cervelo became the most popular triathlon bike in the world (Ironman World Championships bike count) and the most popular bike in the pro cycling peloton (Cyclingnews reader poll) within 10 years of its founding and kept winning those polls for the better part of a decade.

Cervélo’s difference was not just in its engineering but also in how that was showcased in its marketing, rewarded with the BRAINy industry award and featured in David Meerman Scott’s bestseller “The new rules of Marketing & PR”.

In 2009 we started the Cervelo TestTeam to change cycling. Despite the achievements (better fan access, giving riders a wider perspective than just winning races, being truly open to work with our sponsors on product development) and even becoming the world’s #1 team after only 5 months, we had to shut CTT down after 2 years due to the economic climate. A very bitter pill to swallow.

In February 2012, Phil and I sold Cervélo to Pon, and currently I am working on several new ventures:

  • OPEN is a new company started by Andy Kessler and me. Working hard to stay small, we focus on making the best possible mountain bike and interacting with customers & retailers as much as possible. Contact me anytime at gerard@opencycle.com.
  • 3T Cycling is one of the true original bike component manufacturers in the world. Together with René Wiertz, we try to add new chapters to its incredible history.
  • very simple BV is a small firm specialized in thinking differently for global-small-business.

The best way to contact me is via my email. A few notes:

  • I’ll do my best to answer any questions about riding, racing, bikes, business, etc.
  • Specific questions about Cervelo are best addressed via Cervelo customer service.
  • I am not interested in investment opportunities (not even if your father is a recently deceased Nigerian general and you need help getting the money out of the country).
  • Regarding any new projects; time (or is it twitter) will reveal all.

E-mail:       gv@gerard.cc
LinkedIn:   gerardvroomen


Disclosure: Since I have been in the bike business all my life, chances are that when I write about bike equipment or other related issues, I have or have had some sort of business relationship with the companies involved. Just so you know.


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