Phil White and I started Cervélo in 1995 on a shoe string budget. Originally a graduation project for an engineering degree, we designed and built a time trial bike for Gianni Bugno, world champion in 1991 and 1992. He liked it, his bike sponsor hated it, so it never saw any action.
However, people started to ask us if they could buy one, so we decided to build a few in order to recoup the money we spent on the prototype, and then we’d find a “real job”. Obviously the real job never came.
Since then, Cervélo has grown to become one of the most innovative bike companies around, with as highlights:
- introducing aerodynamically-designed road bikes to the market
- defining the de-facto standard for triathlon/time trial bikes with the P3,
- creating the lightest frame ever to win the world’s toughest bike race – Paris-Roubaix – with the R3,
- engineering the world’s lightest production frame with the R5ca
- once again redefining aero bike design with the S5 and P5 models in the 2011/2012 season
Cervelo is now the world’s largest manufacturer of time trial/triathlon bikes and aero road bikes. Readers of VeloNews, CycleSport, Inside Triathlon and Slowtwitch all voted Cervélo as the #1 brand they intend to purchase last year. (Cervélo has also won cyclingnews.com’s Team bike of the Year award seven times in a row, prompting the organizer to consider not to include us anymore).
In February 2012, Phil and I sold Cervelo to the Pon Bicycle Group. Pon is a century-old family-owned conglomerate in the Netherlands that has recently entered the bike market with great ambition. I will work for them part-time as Business Development manager on special projects, and since I live in Amsterdam now it will actually be the shortest commute I’ve ever had. It will be a great experience to work on a whole new scale, and I still have the freedom to pursue other projects, but more about that later.
For more information about Cervelo, visit the Cervelo website.